Introduction In today’s digital landscape, having a strong online presence is important for businesses, organizations, and individuals alike. One of the most effective ways to increase your online visibility is through Search Engine Optimization (SEO). But what exactly is SEO, and how does it impact and effect your search engine rankings? In this article, we’ll delve into the world of SEO, it’s effect on search, exploring its definition, importance, and the various factors that influence your search engine rankings. What is SEO? SEO is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engines, such as Google, Bing, or Yahoo etc. Types Of SEO: There are several types of SEO, each focusing on different aspects of website optimization. Different Types of SEO have different effects on your search. Let’s understand them in detail: There are other types of SEO like Instagram SEO, mobile SEO, local SEO, International SEO etc. Importance Of SEO on Google ranking: Google’s search algorithm: Google’s search algorithm is a complex system that determines the order and relevance of search results. It’s a constantly evolving entity, with new updates and improvements being made regularly. Key Components Ranking Factors Google’s algorithm is constantly evolving, and what works today may not work tomorrow. Focus on creating high-quality content and improving your website’s overall user experience to stay ahead of the game. Impact of SEO updates 2025: SEO in 2025 will focus on improving user experience across multiple platforms, with a greater emphasis on AI and multimedia content. The effect of SEO on search is changing gradually as compared to 2024. Key trends What SEO professionals can do? Conclusion: SEO has a vast impact on overall website ranking and search. The way SEE had an in 2024 is changing and will change drastically considering AI search, multimedia, LLM-based search,focusing on users, platforms, and content, Structured Data For AI Search. The way to approach and bring SEO driven results needs to be changed considering the latest updates.