What is Bounce Rate? Bounce rate is a critical metric in Google Analytics that measures the percentage of website visitors who: In other words, bounce rate indicates the number of visitors who “bounce” off your website without engaging further. Why is Bounce Rate Important? Bounce rate is essential because it: How to Find Bounce Rate in Google Analytics To find bounce rate in Google Analytics, follow these steps: Step 1: Access Google Analytics Step 2: Navigate to Audience Overview Step 3: Find Bounce Rate Interpreting Bounce Rate: What’s a Good Bounce Rate? When analyzing bounce rate, consider the following: Factors Affecting Bounce Rate Several factors can influence bounce rate, including: Tips for Improving Bounce Rate To reduce bounce rate and enhance user experience: By understanding and improving bounce rate, you can create a more engaging website that drives more conversions and enhances user experience.
